Ultra is a protocol and platform positioned to disrupt the $140bn USD gaming industry using blockchain technology to allow anyone to build and operate their own game distribution platform or virtual goods trading service. In doing so, it challenges the current monopoly held by industry heavyweights Steam, Google, and Apple. This will unlock new opportunities and create value for all the actors involved. Large commercial partnerships are signed, the protocol and platform have been built and will be launched in open beta in October 2019. UOS is the Token that powers the Ultra Ecosystem and can be used to purchase everything on the platform, including games, virtual items and ads for game developers. Ultra will accept traditional forms of payment such as Paypal and credit cards as well. These fiat currency transactions are converted to UOS seamlessly on the backend and are completed on the blockchain with UOS tokens. The token will also be used across the platform in many non-transactional ways including betting, tournaments, and donations. TIMELOCK: 10 to 20% of every transaction will be kept in a smart contract for 60 days. In addition, 5% of Ultra profits will be reserved for 2 years to fund exclusive games that use its blockchain and NFTs capabilities. ENGAGEMENT: Tokens are earned by performing specific actions such as; helping developers to build better games; watching ads; beta testing; answering surveys, and more. STACKING: Players can get rewarded with free games, swag and exclusive content just by holding tokens. SPENDABILITY: Users can buy and sell games/items for UOS, and in hundreds of shops through partners.
Merculet proposes a growth methodology based on user attention: Merculet constructed Attention Value Network. This Network connects both the supply and demand sides of attention with an open protocol suite to promote a virtuous circulation of the Internet of Value. On the one hand, it provides diverse methods for user operation. On the other hand, it offers real users and business scenarios for various existing public chain projects, promoting the effective circulation of value. Attention Value Network realizes the value circulation in a distributed commercial society, brings a brand-new production relationship experience to users and entrepreneurs, and re-defines the structure of valuable user traffic. The core components of the project include: 1. User Attention Value (UAV) evaluation system: UAV System effectively evaluates user attention, completes digitalization and capitalization, and provides a proof of effective workload, that is, UAV. It established a long-lasting trust relationship between entrepreneur and user as well as a new mechanism for the community of interests; 2. Attention Incentive system: UAT (User Attention Token), Application Market of Merculet UAT Alliance Entrepreneurs can issue UAT to users based on UAV value. The UAT will be anchoring the basic MVP (Merculet Value Protocol) token, enabling the synergy and the value exchange between entrepreneurs, thus creating an era of the token, which is a means of the welfare, equity, entry admission, and identity. 3. To address the source of user attention, Merculet will provide a blockchain based Merculet Open Content Platform: Based on consensus and driven by token, it will provide a decentralized platform for the entire industry chain globally. It also dedicated to solving the problem of global content circulation brought by cultural differences.