The Utrust platform allows merchants to accept digital currencies as a means of payment. It brings digital currencies to mainstream consumers, while providing a reliable buyer protection, and credibility like more traditional payment platforms. An easy to integrate API for merchants and a best-in-class UX for buyers. Utrust stands at the intersection of three high-growth markets - e-commerce, mobile payments and cryptocurrency, tackling a combined multi-trillion dollar market with billions of users and rapid growth. Money reimagined for the digital age We believe digital currency is the future of money and the genesis of a more open financial system. Its transformative power will open financial services to all citizens in a connected world. Utrust long-term vision is to become the leading platform for digital consumer currency payments, delivering a trusted blockchain payment solution to the world’s most successful companies. A mainstream means-of-payment The Utrust platform supports multiple digital currencies, including our own native token - UTK. Users can purchase goods and services, with a zero-fee exchange rate. It is also used on refunds and as part of our affiliate referral program.
AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.