The Utrust platform allows merchants to accept digital currencies as a means of payment. It brings digital currencies to mainstream consumers, while providing a reliable buyer protection, and credibility like more traditional payment platforms. An easy to integrate API for merchants and a best-in-class UX for buyers. Utrust stands at the intersection of three high-growth markets - e-commerce, mobile payments and cryptocurrency, tackling a combined multi-trillion dollar market with billions of users and rapid growth. Money reimagined for the digital age We believe digital currency is the future of money and the genesis of a more open financial system. Its transformative power will open financial services to all citizens in a connected world. Utrust long-term vision is to become the leading platform for digital consumer currency payments, delivering a trusted blockchain payment solution to the world’s most successful companies. A mainstream means-of-payment The Utrust platform supports multiple digital currencies, including our own native token - UTK. Users can purchase goods and services, with a zero-fee exchange rate. It is also used on refunds and as part of our affiliate referral program.
0x is an open protocol that is designed to offer a decentralized exchange as part of the Ethereum blockchain. 0x is made using a protocol that involves Ethereum smart contacts that allow those around the world to run a decentralized exchange. The team behind 0x strongly believes that in the future, you will find thousands of tokens from Ethereum and that 0x can provide an efficient and trustworthy way to exchange them. 0x have several benefits such as it can be any asset. The 0x protocol facilitates the exchange of a growing number of Ethereum-based tokens including currencies, game items, and many more digital assets. Besides, it has a networked liquidity. By sharing a standard API, relayers can easily aggregate liquidity pools, creating network effects around liquidity that compound as more relayers come online. 0x also can be exchanged anywhere. 0x allows trade functionality to fade into the background, enabling developers to focus on building while 0x handles the exchange. The co-founders of 0x are Will Warren and Amir Bandeali, the first of which is the CEO and the second of which is the CTO. Both are in smart contract research and development. Warren used to conduct applied physics research at the Los Alamos National Laboratory after studying mechanical engineering at UC San Diego. Bandeali used to be a fixed income trader with DRW after he studied finance at the University of Illinois, Urbana-Champaign. 0x doesn’t charge fees of any type to use their protocol; it is free. However, if someone chooses to create a decentralized cryptocurrency exchange using the protocol, that person, known as a Relayer, can charge fees. How does it work? 0x protocol works where : A “Creator” sends his request and at that same point the request is posted in an off-chain arrange/order book by the “Relayer”, next to which the request is acknowledged by the “Taker” by pushing the exchange into the task’s DEX smart contract. Thus, the 0x protocol uses off-chain order books, which is maintained by a relayer for settlement of trade between two parties. Relayers, being behind the maintenance and creation of these channels are incentivised by charging and collecting fees. 0x (ZRX) Token: ZRX token is the unique aspect of 0x project which will be used to pay ‘relayers the trading fees by the users of the protocol. It is also a governance token in a decentralized form for the 0x protocol’s upgrade.