Vidy is the world's first decentralized ad network, powered by the Ethereum blockchain. Vidy's ad platform allows advertisers to embed video ads directly into hyper-relevant website text, improving user experience, ad conversions and publisher payments. Vidy is one of the few crypto companies in the world that is actually live in production and presently working with the largest and most prestigious companies of the world. Vidy is revenue positive with tier 1 advertisers buying the Vidy ad unit, and has over 3 billion monthly pageviews on major publishers around the globe. Vidy plans to harness this massive userbase to facilitate major adoption of VidyCoin as a means for ad rewards and purchases on every page. Vidy has invented the world's first single-page invisible embed layer for video that is completely decentralized. With just a hold, users reveal tiny hyper-relevant videos embedded in the text of any page on the web that supplement their reading experience effortlessly. All video ads are placed with an NLP consensus protocol driven by miners. Each time a user unveils a video ad, he earns rewards in the form of VidyCoin that can then be used in the various forms: 1) Redeem / Purchase goods and services on the Vidy Ecosystem 2) Purchase advertising campaigns 3) Staking VidyCoin to get access to premium advertising and/or publisher features With a team of veteran engineers, industry-leading advisors and world-class brand partners, Vidy is on its way to reinventing digital advertisement, e-commerce, and video entertainment. For the first time, cryptocurrency application will be available to the masses without any switching cost. Vidy has already integrated its technology and signed commercial agreements with more than 40 publishers globally. This gives Vidy an exposure of more than 3 billion page views a month or more than 150 million unique visitor exposures a month across Singapore, Indonesia, Taiwan, Philippines, China, Australia, Malaysia, Vietnam and America. At the current moment, Vidy is receiving datapoints from these integrations that are in the billions, and has seen click through / view-rates of more than 30% consistently across the various publishing platforms.
The Raiden Network is an off-chain scaling solution, enabling near-instant, low-fee and scalable payments. It’s complementary to the Ethereum blockchain and works with any ERC20 compatible token. The Raiden project is work in progress. Its goal is to research state channel technology, define protocols and develop reference implementations. The introduction of payment channels, specifically the type first described by the Lightning Whitepaper (which introduced the Lightning Network), seeks to fix the scalability and congestion issues that currently plague blockchain technology. While the Lightning Network operates on the Bitcoin blockchain, Raiden introduces a comparable solution for the Ethereum network. There are several key features of the Raiden Network Token. Expedited transfer confirmations (<1 second ). Current transfers on the Ethereum blockchain can take a few seconds to minutes. Private transfers that are not viewable on the global ledger. Solve scalability issues so that Ethereum can create mass adoption, allowing Ethereum to become the peer-to-peer, global payments infrastructure with electronic cash that it was initially designed for. Low fee transactions. Micropayment capability that works in union with any ERC-20 token. The Raiden Network project is being developed by Germany’s Brainbot Technologies AG, a software company devoted to blockchain protocol development. Founded in the year 2000 by Heiko Hees, it currently has between 11 to 50 employees in offices among Berlin, Mainz, and Copenhagen. Also the founder of PediaPress, Hees has been a core developer of Ethereum since March 2014. Being a core developer for Ethereum, it is evident on how the founder sees the flaws in the current its present protocol with ways to improve it. Interestingly enough, the website does not include RDN as one of their main blockchain developments, which could be attributed to the difficulty of highlighting a wide variety of projects they are currently undertaking on one page. However, there are no updates on the status of the Raiden Network Project on either Twitter nor Medium since December 1st, 2017. Raiden can be used for a wide variety of applications and purposes such as Micropayments For Content Distribution, Decentralized M2M Markets, API Access and Fast Decentralized Exchanges.'