VIDY VIDY to Shift SHIFT Exchange

Crypto Pair Details: VIDY to SHIFT

VIDY VIDY

Vidy is the world's first decentralized ad network, powered by the Ethereum blockchain. Vidy's ad platform allows advertisers to embed video ads directly into hyper-relevant website text, improving user experience, ad conversions and publisher payments. Vidy is one of the few crypto companies in the world that is actually live in production and presently working with the largest and most prestigious companies of the world. Vidy is revenue positive with tier 1 advertisers buying the Vidy ad unit, and has over 3 billion monthly pageviews on major publishers around the globe. Vidy plans to harness this massive userbase to facilitate major adoption of VidyCoin as a means for ad rewards and purchases on every page. Vidy has invented the world's first single-page invisible embed layer for video that is completely decentralized. With just a hold, users reveal tiny hyper-relevant videos embedded in the text of any page on the web that supplement their reading experience effortlessly. All video ads are placed with an NLP consensus protocol driven by miners. Each time a user unveils a video ad, he earns rewards in the form of VidyCoin that can then be used in the various forms: 1) Redeem / Purchase goods and services on the Vidy Ecosystem 2) Purchase advertising campaigns 3) Staking VidyCoin to get access to premium advertising and/or publisher features With a team of veteran engineers, industry-leading advisors and world-class brand partners, Vidy is on its way to reinventing digital advertisement, e-commerce, and video entertainment. For the first time, cryptocurrency application will be available to the masses without any switching cost. Vidy has already integrated its technology and signed commercial agreements with more than 40 publishers globally. This gives Vidy an exposure of more than 3 billion page views a month or more than 150 million unique visitor exposures a month across Singapore, Indonesia, Taiwan, Philippines, China, Australia, Malaysia, Vietnam and America. At the current moment, Vidy is receiving datapoints from these integrations that are in the billions, and has seen click through / view-rates of more than 30% consistently across the various publishing platforms.

Shift SHIFT

Shift is cryptocurrency that was launched in August 2015 based on Ethereum by a group of cryptocurrency enthusiast. Shift Storage Cluster - The default state of the IPFS infrastructure is represented as a globally shared network. This can lead to problems when it comes to verifying data integrity, availability, and custom implementation details such as earning token rewards for running a storage node. For this reason, Shift runs a private swarm. The storage nodes use a custom swarm key to ensure that they can only talk to other nodes using the same key. This also prevents Shift nodes being used to host and deliver content that was added outside of the Shift network which should improve reliability and performance. In order to store data permanently, IPFS implements a concept called pinning. Pinning content means that the content will be available permanently (or until it is unpinned). By default the pinning only applies to a single peer that it is pinned to, but that means if that machine goes offline, the content can be lost. The way around this is by using an IPFS cluster: a subnet (or private net) running the IPFS daemon, containing only Shift peers. The Shift cluster runs as a wrapper around the IPFS daemon. It allows the end user to connect a group of IPFS nodes together so that content can be stored and replicated within the group. The cluster elects a leader to be in charge of keeping track of which content is available in which locations. Shift is meant to disrupt the web hosting industry. The company has created Phantom which is a decentralized app to host websites. It does so through the Shift IPFS rather than the normal way a website is hosted. By using this ‘killer dApp’, the company is of the opinion that a business gets a chance of succeeding in the current competitive world. Because Shift is an open-source platform, developers of dApps are free to use the company’s script. This is made even easier by the fact that Shift Company has used Javascript which is popular language among dApp developers. According to the company, every dApp created using the Shift script can access the IPFS cluster to store data. This will be made possible by the use of a P2P hypermedia distribution protocol, an interplanetary file system which the company created. Even though the Shift has been around since 2015, the team only released the whitepaper on March the 5th 2018. The whitepaper is a bit technical but well detailed. Remember that the crypto is built with dApps developers in mind. It might not be a very good investment opportunity for a person who doesn’t understand dApps and Javascript. But at the end of the day, it is a volatile crypto which is one of the most important features to look for as a trader.

SOURCE: COINGECKO

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