VIDY VIDY to THETA THETA Exchange

Crypto Pair Details: VIDY to THETA

VIDY VIDY

Vidy is the world's first decentralized ad network, powered by the Ethereum blockchain. Vidy's ad platform allows advertisers to embed video ads directly into hyper-relevant website text, improving user experience, ad conversions and publisher payments. Vidy is one of the few crypto companies in the world that is actually live in production and presently working with the largest and most prestigious companies of the world. Vidy is revenue positive with tier 1 advertisers buying the Vidy ad unit, and has over 3 billion monthly pageviews on major publishers around the globe. Vidy plans to harness this massive userbase to facilitate major adoption of VidyCoin as a means for ad rewards and purchases on every page. Vidy has invented the world's first single-page invisible embed layer for video that is completely decentralized. With just a hold, users reveal tiny hyper-relevant videos embedded in the text of any page on the web that supplement their reading experience effortlessly. All video ads are placed with an NLP consensus protocol driven by miners. Each time a user unveils a video ad, he earns rewards in the form of VidyCoin that can then be used in the various forms: 1) Redeem / Purchase goods and services on the Vidy Ecosystem 2) Purchase advertising campaigns 3) Staking VidyCoin to get access to premium advertising and/or publisher features With a team of veteran engineers, industry-leading advisors and world-class brand partners, Vidy is on its way to reinventing digital advertisement, e-commerce, and video entertainment. For the first time, cryptocurrency application will be available to the masses without any switching cost. Vidy has already integrated its technology and signed commercial agreements with more than 40 publishers globally. This gives Vidy an exposure of more than 3 billion page views a month or more than 150 million unique visitor exposures a month across Singapore, Indonesia, Taiwan, Philippines, China, Australia, Malaysia, Vietnam and America. At the current moment, Vidy is receiving datapoints from these integrations that are in the billions, and has seen click through / view-rates of more than 30% consistently across the various publishing platforms.

THETA THETA

Theta is a decentralized video delivery network, powered by users and an innovative new blockchain. Theta is an open source protocol purpose-built to power the decentralized streaming network and will allow for vertical decentralized apps (DApps) to be built on top of the platform to enable esports, music, TV/movies, education, enterprise conferencing, peer-to-peer streaming, and more. SLIVER.tv’s DApp will be the first application built on the Theta network leveraging its existing user base of millions of esports viewers. DSN and the Theta protocol solve various challenges the video streaming industry faces today. First, Theta tokens are used as an incentive to encourage individual users to share their redundant memory and bandwidth resources as caching nodes for video streams. This improves the quality of stream delivery and solves the “last-mile” delivery problem, the main bottleneck for traditional stream delivery pipelines, especially for high resolution high bitrate 360° virtual reality (VR) streams. Second, with sufficient amount of caching nodes, the majority of viewers will pull streams from peering caching nodes. This significantly reduces content delivery network (CDN) bandwidth costs, which is a major concern for video streaming sites. Lastly, the Theta network greatly improves the streaming market efficiency by streamlining the video delivery process. For example, advertisers can target end viewers at a lower cost and reward influencers more transparently.The Theta blockchain introduces three novel concepts: Reputation Dependent Mining: In the Theta protocol, the caching nodes play the role of miners in the blockchain. The block reward is not a constant, but depends on the reputation score of the caching node that mined the block. To obtain more mining rewards, miners not only spend computation power to mine blocks, but also relay video streams to downstream viewers to increase their reputation scores. Global Reputation Consensus: We propose a mechanism for the Theta network to reach the global consensus on the reputation scores for each caching node. Proof-of-Engagement: We introduce a novel Proof-of-Engagement scheme to prove that viewers legitimately consume the video streams, providing better transparency to advertisers and a basis for viewers to earn Theta tokens for engaging with the content.

SOURCE: COINGECKO

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