'Tael is a digital token for safe consumer products. Thanks to its ability to be seamlessly integrated by third parties, it allows for a wide token use-case through interchangeability of the loyalty tokens on the blockchain. Tael’s first use-case is seen in Techrock’s safe consumer products ecosystem. Techrock applies banking-level, tamper-proof NFC smart-labels to consumer goods, pairing them with their digital representations on the blockchain. Consumers ‘touch’ the label with their smartphones to verify a product’s authenticity, discover the product’s journey along the supply chain, and be rewarded for their purchase. Techrock protects products where authenticity matters, such as infant formula, cosmetics, alcohol, and supplements. Tael tokens are used in the loyalty point ecosystem to reward consumers and encourage behavior in the Techrock channel while generating unique data for all companies in the value chain. Tael’s vision is to bring blockchain based payments into the mainstream, across Asia and beyond.'
Welcome to WeOwn! It’s big, bold and ambitious. It’s sets out our clear goal for global market growth. WeOwn works for businesses — businesses is about ownership and they need to take ownership of their investors and investor engagement WeOwn works for investors — investors own their shares and, by buying shares, they own a part of the business they have invested in WeOwn works for developers — developers own the solutions they will build on our blockchain WeOwn enables us to be playful in our marketing communications. Check out our new website domain or consider campaigns with messages like ‘Own shares in businesses you really believe in’ or ‘We own shares’. Instead of buying/selling/trading shares, why not ‘Own it’. We’re going to have a lot of fun with this! we feel that Chainium is too limiting a name for our business. It’s too blockchain-centric. It’s too same-same. It’s too small a name for our global ambitions. As a result of our rebranding will change as of 2pm UTC Wednesday the 25th of July.