Counterparty is a platform for user-created assets on Bitcoin. It’s a protocol, set of specifications, and an API. Taken together, it allows users to create and trade assets on top of Bitcoin’s blockchain. In this way, Counterparty is similar to platforms like Waves or Ethereum. Of course, the difference is Counterparty integrates directly with Bitcoin. Therefore, it comes will all the security and reliability (and issues) that are part of the Bitcoin blockchain. This is a fairly old project. In fact, it pre-dates Ethereum with its launch in 2014. It was the original asset creation mechanism. As you’re probably aware, Counterparty has faded from prominence over the years. This is largely due to the rise of the ERC-20 token standard on Ethereum. While we’ve become used to calling blockchain assets, tokens, it doesn’t necessarily have to be the case. An asset can represent anything that has value or is rare. As a result, Counterparty steers clear of the word “token” in their marketing and documentation. They’re much more interested in digital assets of all kinds, not just currencies, securities, and utility tokens. Digital assets can be a digital marker of a physical object, an easy way to manage shares in your company, or reputation karma for a website. These are all types of assets you could create on Counterparty (or Ethereum or Waves, for that matter). Counterparty creates the set of rules, requirements, integrations, etc that are necessary for assets on the Bitcoin blockchain. It’s the infrastructure behind user-created assets in much the same way that the ERC-20 protocol sets up guidelines and standards for asset creation on Ethereum. One useful function of digital assets is as a marker of ownership or voting rights. Imagine a scenario where you issued a digital asset to each of your company’s board members in proportion to the amount of voting power held. Or if you gave your stockholders a digital asset as a marker of the amount of stock they owned. If you issued your stock asset, you could then use Counterparty’s distribution function to pay out dividends in BTC based on the amount of digital stock asset each person owned. Counterparty addresses many of the same issues as Ethereum or Waves, but on the Bitcoin blockchain. While that does come with some advantages, ultimately it is not as strong a platform for development as its competitors. It’s best suited for applications that need to interface with Bitcoin or assets that have a specific connection to the Bitcoin ecosystem.
Vidy is the world's first decentralized ad network, powered by the Ethereum blockchain. Vidy's ad platform allows advertisers to embed video ads directly into hyper-relevant website text, improving user experience, ad conversions and publisher payments. Vidy is one of the few crypto companies in the world that is actually live in production and presently working with the largest and most prestigious companies of the world. Vidy is revenue positive with tier 1 advertisers buying the Vidy ad unit, and has over 3 billion monthly pageviews on major publishers around the globe. Vidy plans to harness this massive userbase to facilitate major adoption of VidyCoin as a means for ad rewards and purchases on every page. Vidy has invented the world's first single-page invisible embed layer for video that is completely decentralized. With just a hold, users reveal tiny hyper-relevant videos embedded in the text of any page on the web that supplement their reading experience effortlessly. All video ads are placed with an NLP consensus protocol driven by miners. Each time a user unveils a video ad, he earns rewards in the form of VidyCoin that can then be used in the various forms: 1) Redeem / Purchase goods and services on the Vidy Ecosystem 2) Purchase advertising campaigns 3) Staking VidyCoin to get access to premium advertising and/or publisher features With a team of veteran engineers, industry-leading advisors and world-class brand partners, Vidy is on its way to reinventing digital advertisement, e-commerce, and video entertainment. For the first time, cryptocurrency application will be available to the masses without any switching cost. Vidy has already integrated its technology and signed commercial agreements with more than 40 publishers globally. This gives Vidy an exposure of more than 3 billion page views a month or more than 150 million unique visitor exposures a month across Singapore, Indonesia, Taiwan, Philippines, China, Australia, Malaysia, Vietnam and America. At the current moment, Vidy is receiving datapoints from these integrations that are in the billions, and has seen click through / view-rates of more than 30% consistently across the various publishing platforms.