Ripple is the catchall name for the cryptocurrency platform, the transactional protocol for which is actually XRP, in the same fashion as Ethereum is the name for the platform that facilitates trades in Ether. Like other cryptocurrencies, Ripple is built atop the idea of a distributed ledger network which requires various parties to participate in validating transactions, rather than any singular centralized authority. That facilitates transactions all over the world, and transfer fees are far cheaper than the likes of bitcoin. Unlike other cryptocurrencies, XRP transfers are effectively immediate, requiring no typical confirmation time. Ripple was originally founded by a single company, Ripple Labs, and continues to be backed by it, rather than the larger network of developers that continue bitcoin’s development. It also doesn’t have a fluctuating amount of its currency in existence. Where bitcoin has a continually growing pool with an eventual maximum, and Ethereum theoretically has no limit, Ripple was created with all of its 100 billion XRP tokens right out of the gate. That number is maintained with no mining and most of the tokens are owned and held by Ripple Labs itself — around 60 billion at the latest count. Even at the recently reduced value of around half a dollar per XRP, that means Ripple Labs is currently sitting on around $20 billion worth of the cryptocurrency (note: Ripple’s price crashed hard recently, and may be worth far less than $60 billion by time you read this). It holds 55 billion XRP in an escrow account, which allows it to sell up to a billion per month if it so chooses in order to fund new projects and acquisitions. Selling such an amount would likely have a drastic effect on the cryptocurrency’s value, and isn’t something Ripple Labs plans to do anytime soon. In actuality, Ripple Labs is looking to leverage the technology behind XRP to allow for faster banking transactions around the world. While Bitcoin and other cryptocurrencies are built on the idea of separating financial transactions from the financial organizations of traditional currencies, Ripple is almost the opposite in every sense. XRP by Ripple price can be found on this page alongside the market capitalization and additional stats.
Vidy is the world's first decentralized ad network, powered by the Ethereum blockchain. Vidy's ad platform allows advertisers to embed video ads directly into hyper-relevant website text, improving user experience, ad conversions and publisher payments. Vidy is one of the few crypto companies in the world that is actually live in production and presently working with the largest and most prestigious companies of the world. Vidy is revenue positive with tier 1 advertisers buying the Vidy ad unit, and has over 3 billion monthly pageviews on major publishers around the globe. Vidy plans to harness this massive userbase to facilitate major adoption of VidyCoin as a means for ad rewards and purchases on every page. Vidy has invented the world's first single-page invisible embed layer for video that is completely decentralized. With just a hold, users reveal tiny hyper-relevant videos embedded in the text of any page on the web that supplement their reading experience effortlessly. All video ads are placed with an NLP consensus protocol driven by miners. Each time a user unveils a video ad, he earns rewards in the form of VidyCoin that can then be used in the various forms: 1) Redeem / Purchase goods and services on the Vidy Ecosystem 2) Purchase advertising campaigns 3) Staking VidyCoin to get access to premium advertising and/or publisher features With a team of veteran engineers, industry-leading advisors and world-class brand partners, Vidy is on its way to reinventing digital advertisement, e-commerce, and video entertainment. For the first time, cryptocurrency application will be available to the masses without any switching cost. Vidy has already integrated its technology and signed commercial agreements with more than 40 publishers globally. This gives Vidy an exposure of more than 3 billion page views a month or more than 150 million unique visitor exposures a month across Singapore, Indonesia, Taiwan, Philippines, China, Australia, Malaysia, Vietnam and America. At the current moment, Vidy is receiving datapoints from these integrations that are in the billions, and has seen click through / view-rates of more than 30% consistently across the various publishing platforms.