ZPER is an ecosystem for decentralized P2P finance, built upon blockchain technology. We aim to create new, efficient financial environment that transcends borders and currencies. Through active cooperation of top established pioneering corporations in the field of P2P finance, we offer innovative flows of funds in global scale. ZPR token is a means of value exchanges that all participants of the ecosystem will be using. It is used as a currency in all transactions, including investments for P2P loans, reimbursement of mature loans, rewards for data providers, commissions for NPL purchasers. Transactions will be kept transparent and independent from currencies and boundaries by the use of ZPR.
AdEx (ADX) stands for “advertising exchange.” AdEx Coin is a blockchain-based marketplace for ads that aims to change the existing online advertising landscape and solve its major problems: ad fraud, privacy and consent to receive sponsored messages, etc. AdEx is fully transparent and built on the Ethereum Smart Contracts. AdEx is still in development, so it’s difficult to say much yet about it at this point. The original roadmap anticipated a beta release in February 2018. It remains to be seen if the team will meet that deadline. Future plans for version two of AdEx after launch focus on improving the user experience and scalability. AdEx has also expressed an interest in implementing a real-time bidding solution that could take place off-chain or on a high throughput network, like IOTA. AdEx raised $10 million in the first three hours of token sale. AdEx as a platform has room for a good amount of growth since digital advertising is a booming business anyway. But by eliminating flaws and continuing updates on its current platform, AdEx aims to stand firm in the near future.